Archive

Archive for the ‘patient advocacy’ Category

Let’s Talk About Excellence in Patient and Health Advocacy

February 26, 2012 2 comments

This post has been moved:

https://advoconnection.wordpress.com/2012/02/26/lets-talk-about-excellence-in-patient-and-health-advocacy/


Advertisements

Patient Advocates, Income Tax Deductions and Guide Dogs

February 20, 2012 Leave a comment

Yes – it’s early in the tax season in the United States.  Some of us have probably already filed our income taxes. Some have piled up those 1099s and W-2s and are mustering up the courage to make an appointment with our tax preparers.  And others are saying, “Please don’t remind me!”

But let’s not forget – it’s tax season for our clients, too, many of whom have accumulated enough medical expenses that they may be asking whether or not they can deduct your health or patient advocacy, navigation or medical billing review services from their taxes.

Good question, right?  Have you ever thought of yourself as someone else’s tax deduction?  (Well – OK – your parents took deductions for you, but….)  That’s what we need to know….  are patient or health advocates’ or navigators’ services deductible from income taxes?

The answer is – maybe, and maybe not.  For 2011 taxes (filed in 2012) there is no real answer, but there are definite possibilities.

 

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/02/20/patient-advocates-income-tax-deductions-guide-dogs/

 

When Is Potential Competition the Best Thing That Ever Happened to Your Business?

February 12, 2012 7 comments

One of my favorite restaurants is an Italian place called Dominick’s. The food is always delicious, the pasta, sauces and dishes are homemade (you cannot beat their meatballs!), the wait staff is always friendly and the prices are fair, too.  It’s a family place, with a busy bar and a glass-fronted bakery case with the most sinful-looking desserts. There’s only one Dominick’s, and sometimes it’s so busy that the wait can be well more than an hour. (I’ll bet you have a Dominick’s in your town, too, even if it’s called Antonio’s, Nick’s or Enzo’s – great places to eat!)

Just up the same boulevard as Dominick’s is the Olive Garden.  Of course, the Olive Garden is an Italian restaurant, too.  Even though the food is quite different, it’s also excellent. There are many similarities to Dominick’s; the Olive Garden is a family place, may require a long wait and often sports a busy bar.

But as we all know, the big difference between Dominick’s and the Olive Garden is the difference between the personal and the corporate. There is one and only one Dominick’s.  There are hundreds of Olive Gardens. While you might find very personalized service and delicious food in both restaurants, their approach to their businesses and how they grow their success is very different.  Yet, they co-exist up the street from each very nicely, both serve their customers very well, and both are very successful.

So now you’re wondering what Dominick’s and the Olive Garden have to do with health and patient advocacy, right?

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/02/12/when-is-potential-competition-the-best-thing-that-ever-happened-to-your-business/

10 Lessons Patient Advocates and Navigators Can Learn from the Superbowl

February 5, 2012 2 comments

I’ll confess that I’m not a big football fan.  And I’m certainly not a big fan of sports metaphors (which actually drive me crazy in business because I think they are exclusionary – not everyone understands them.)

But I am a fan of learning good business lessons from the experiences we have and the activities that are going on around us.  And the lessons we can pull from the Superbowl are, well… super.  So please forgive the sports metaphors for the moment, and see what you can learn:

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/02/05/10-lessons-patient-advocates-and-navigators-can-learn-from-the-superbowl/

Categories: patient advocacy

Some High Profile Marketing and a Review Opportunity, Too

January 29, 2012 3 comments

Deviating from my usual advice or issues-type post, I have a couple of invitations for you today.  In both cases you’ll be helping yourself and helping future health or patient advocates, too.

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/01/29/some-high-profile-marketing-and-a-review-opportunity-too/

 

Advocacy, Politics and the 2012 Elections

January 23, 2012 4 comments

I’ve been in Florida for the past week, working, advocating, feeling my jaw clench and my back go up each time I’ve seen or heard a commercial or watched a newscast that focuses on one of the Republican primary candidates.  (As an aside – it’s not because they are Republican – it’s because the commercials are so nasty, denigrating, and insulting or because the candidates or their henchmen say such nasty, denigrating, insulting things about each other.)

Florida, of course, is the next primary state, to where all the candidates will  rush once the results are in from South Carolina. Even though they aren’t here yet, they have already ramped up the vitriol.  It’s not pretty. And to my ears, it’s abusive.

Since this is my first AdvoConnection blog post written during a presidential campaign, I thought it might be wise to raise the issue of the profession of health advocacy and the discussion of politics.

I have a one word piece of advice for combining the two:  DON’T.

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/01/23/advocacy-politics-and-the-2012-elections/

Coopetition – But Don’t Give Away the Farm

January 16, 2012 2 comments

Many of you know that prior to devoting my career to patient empowerment and patient advocacy, I owned a marketing company that worked specifically with professionals and small businesses. I had clients of every flavor, from manufacturing companies to hair salons, from lawyers to book authors, to cookie-bakers and small distribution companies – a gamut.

An important part of my work was mentoring – helping others who wanted to be in business grasp the basic concepts that were necessary, helping them apply those concepts to their own fields, then jump in with both feet. I truly enjoyed the many “a-ha” moments my mentoring created.

I heard one day from one of my mentees (I’ll call her Carla), a hairdresser.  Her shop had been open for about two years, was doing well, was very popular, and she was just getting ready to sink some big money into expanding it.  More space, new services, high-end products, additional personnel and more. Gangbusters.

About six months before that call, a young woman, Laura, had contacted her, asking to interview Carla about owning a shop.  Carla invited her to stop by and the two chatted for about an hour. She had enjoyed the experience and felt they had a lot in common.

But now Carla was beside herself. So upset!

……………………………………….

This post has moved.  Find it in its new location at:

http://advoconnectionblog.com/2012/01/16/coopetition-but-dont-give-away-the-farm/